Turning Survival into Systems:
My Journey | The Digital Ink
Life rarely follows a straight line. Growing up in the foster care system with my twin, I learned early that “the right road” is often the hardest one to walk. That resilience fueled a twelve-year career managing a business with over 100 staff, but life had another pivot in store.
When my wife suffered an AVM rupture, my role shifted from business director to primary carer and stay-at-home father. In the quiet hours of caregiving, I returned to education, mastering Divi, CSS, and AI-driven development.
Today, The Digital Ink is where I use those skills to build digital foundations for others and document my own journey through memoir and self-development.
The Strategist
Business Logic & Ai Stategy
Leveraging a decade of experience managing large-scale teams, I help clients integrate AI tools to streamline their workflows and amplify their personal brands.
The Developer
Custom WordPress & Divi Development
With over 150 websites launched, I specialise in clean CSS, technical SEO, and AI integration. I don’t just build sites; I build high-converting digital platforms for authors and entrepreneurs.
The Author
Self-Development & Children’s Literature
Writing is my medium for change. From books on children’s learning to my upcoming memoir on foster care and recovery, I use “Digital Ink” to reclaim history and inspire growth.
20+ years
in Business Leadership
150+
WordPress/Divi Projects Completed
Published
Author in Self-Development
Primary
Carer & Advocate for Resilient Living
Why WordPress? The Foundation For Modern Business
WordPress is the world’s most powerful and versatile content management system (CMS), currently powering over 43% of all websites on the internet. For businesses, it is the “gold standard” because it offers a rare combination of limitless scalability and total ownership. Unlike “closed” builders like Wix or Squarespace, WordPress is open-source, meaning you own every line of your data and can move it anywhere. It is designed to grow with you, whether you are a solo entrepreneur launching your first book or a large-scale operation managing complex e-commerce and staff directories.
What is it best for?
- Search Engine Dominance (SEO): WordPress is built with high-quality code that Google loves, making it easier for your business to be found.
- Customisation & Integration: Through tools like Divi, it allows for bespoke designs and the seamless integration of AI tools, booking systems, and payment gateways.
- Content Control: It was born as a blogging platform, making it the premier choice for authors and thought leaders who need to manage a deep library of articles, memoirs, and products.
- Future-Proofing: Because it is constantly updated by a global community, a WordPress site built today is ready for the technological shifts of tomorrow.
The Divi Advantage: Bespoke Design with Professional Precision
To bring The Digital Ink to life, I built it exclusively using Divi by Elegant Themes, the world’s most popular premium WordPress theme and visual page builder. Divi allows me to bypass the limitations of standard templates, giving me the “digital canvas” to craft a website that is 100% unique to your brand. By combining Divi’s powerful visual framework with my own custom CSS and AI-enhanced workflows, I ensure your site isn’t just beautiful, it’s a high-performance business tool designed to convert visitors into loyal customers.
What this means for you:
- Full Professional Licensing: Every site I build is delivered with a full, legitimate license. This ensures your website stays secure with “one-click” updates, protecting your investment from security vulnerabilities and keeping it compatible with the latest web technologies.
- Total Creative Freedom: From complex layouts to unique interactive elements, Divi allows us to build a “bespoke” home for your business without the “clunky” feel of traditional builders.
- Mobile-First Excellence: Your site will look stunning and function perfectly on every device, from high-end monitors to smartphones, thanks to Divi’s sophisticated responsive design tools.
- Ease of Ownership: Once the “Digital Architecture” is complete, Divi’s intuitive interface makes it easy for you to update your own content, blog posts, or book listings without needing to write a single line of code.
Seamless Integration:
The Heart of the WordPress Ecosystem
Beyond its visual power, Divi is engineered to work in perfect harmony with the vast world of WordPress plugins. While some themes struggle with compatibility, Divi’s clean architecture serves as a stable foundation for the industry’s most essential tools, from WooCommerce for selling your products to Yoast SEO for ranking on Google. Because Divi is built by the veteran team at Elegant Themes, it follows strict WordPress coding standards. This means that as your business grows and you need to add new features, like membership portals, advanced booking calendars, or AI-driven analytics, Divi integrates with them effortlessly. It doesn’t just sit on top of WordPress; it lives within it, creating a unified, reliable, and high-performance system that won’t break as technology evolves.
AI-Powered WordPress & Divi: Building Smarter, Faster, Better
While WordPress provides the foundation and Divi the creative canvas, AI is the force multiplier that makes your site truly exceptional. I use cutting-edge AI tools to supercharge every stage of the build: from generating clean, optimised CSS snippets that make Divi layouts load 30% faster, to analysing user behaviour data to design conversion-focused sections that actually drive sales. For content-heavy sites (like author portfolios or book stores), AI helps me create SEO-friendly copy, auto-generate image alt text, and even set up smart dynamic content that shows visitors the right books or services based on their interests.
The result? A WordPress-Divi site that’s not just beautiful and functional, but intelligent, saving you time on updates, boosting your search rankings, and giving your business a competitive edge in a tech-driven world.