the digital ink

Pete Ashton | The Digital Ink: Resilient Web Design & Storytelling

Architecting high-performance WordPress websites and authoring stories of survival. From business leadership to primary caregiving, I bridge the gap between technical precision and human connection

Privacy Policy

Privacy Policy

The Digital Ink / Pete Ashton
Last updated: February 16, 2026

Privacy Policy

Welcome to (the ”Site”). We understand that privacy online is important to users of our Site, especially when conducting business. This statement governs our privacy policies with respect to those users of the Site (”Visitors”) who visit without transacting business and Visitors who register to transact business on the Site and make use of the various services offered by (collectively, ”Services”) (” Authorised Customers”).

”Personally Identifiable Information”

refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, fax number, email address, financial profiles, social security number, and credit card information. Personally Identifiable Information does not include information that is collected anonymously (that is, without identification of the individual user) or demographic information not connected to an identified individual.

What personally identifiable information is collected?

We may collect basic user profile information from all of our Visitors. We collect the following additional information from our Authorised Customers: the names, addresses, phone numbers and email addresses of Authorised Customers, the nature and size of the business, and the nature and size of the advertising inventory that the Authorised Customer intends to purchase or sell.

What organisations are collecting the information?

In addition to our direct collection of information, our third-party service vendors (such as credit card companies, clearinghouses and banks) who may provide such services as credit, insurance, and escrow services may collect this information from our Visitors and Authorised Customers. We do not control how these third parties use such information, but we do ask them to disclose how they use personal information provided to them from Visitors and Authorised Customers. Some of these third parties may be intermediaries that act solely as links in the distribution chain, and do not store, retain, or use the information given to them.

How does the Site use Personally Identifiable Information?

We use personally identifiable information to customise the Site, to make appropriate service offerings, and to fulfil buying and selling requests on the Site. We may email Visitors and Authorised Customers about research or purchase and selling opportunities on the Site or information related to the subject matter of the Site. We may also use Personally Identifiable Information to contact Visitors and Authorised Customers in response to specific inquiries, or to provide requested information.

With whom may the information may be shared?

Personally Identifiable Information about Authorised Customers may be shared with other Authorised Customers who wish to evaluate potential transactions with other Authorised Customers. We may share aggregated information about our Visitors, including the demographics of our Visitors and Authorised Customers, with our affiliated agencies and third-party vendors. We also offer the opportunity to ”opt out” of receiving information or being contacted by us or by any agency acting on our behalf.

How is Personally Identifiable Information stored?

Personally Identifiable Information collected by is securely stored and is not accessible to third parties or employees of us except for use as indicated above.

What choices are available to Visitors regarding the collection, use and distribution of the information?

Visitors and Authorised Customers may opt out of receiving unsolicited information from or being contacted by us and/or our vendors and affiliated agencies by responding to emails as instructed, or by contacting us at

Are Cookies Used on the Site?

Cookies are used for a variety of reasons. We use Cookies to obtain information about the preferences of our Visitors and the services they select. We also use Cookies for security purposes to protect our Authorized Customers. For example, if an Authorised Customer is logged on and the site is unused for more than 10 minutes, we will automatically log the Authorised Customer off.

How does use login information?

uses login information, including, but not limited to, IP addresses, ISPs, and browser types, to analyse trends, administer the Site, track a user’s movement and use, and gather broad demographic information.

What partners or service providers have access to personally identifiable information from Visitors and/or Authorised Customers on the Site?

has entered into and will continue to enter into partnerships and other affiliations with a number of vendors. Such vendors may have access to certain Personally Identifiable Information on a need-to-know basis for evaluating Authorised Customers for service eligibility. Our privacy policy does not cover their collection or use of this information. Disclosure of Personally Identifiable Information to comply with law. We will disclose Personally Identifiable Information in order to comply with a court order or subpoena or a request from a law enforcement agency to release information. We will also disclose Personally Identifiable Information when reasonably necessary to protect the safety of our Visitors and Authorised Customers.

How does the Site keep Personally Identifiable Information secure?

All of our employees are familiar with our security policy and practices. The Personally Identifiable Information of our Visitors and Authorised Customers is only accessible to a limited number of qualified employees who are given a password in order to gain access to the information. We audit our security systems and processes on a regular basis. Sensitive information, such as credit card numbers or social security numbers, is protected by encryption protocols, in place to protect information sent over the Internet. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to Visitors or Authorised Customers for any such occurrences.

How can Visitors correct any inaccuracies in personally identifiable information?

Visitors and Authorised Customers may contact us to update personally identifiable information about them or to correct any inaccuracies by emailing us at

Can a Visitor delete or deactivate Personally Identifiable Information collected by the Site?

We provide Visitors and Authorised Customers with a mechanism to delete/deactivate Personally Identifiable Information from the Site’s database by contacting. However, because of backups and records of deletions, it may be impossible to delete a Visitor’s entry without retaining some residual information. An individual who requests to have personally identifiable information deactivated will have this information functionally deleted, and we will not sell, transfer, or use personally identifiable information relating to that individual in any way moving forward.

What happens if the Privacy Policy Changes?

We will let our Visitors and Authorised Customers know about changes to our privacy policy by posting such changes on the Site. However, if we are changing our privacy policy in a manner that might cause disclosure of Personally Identifiable Information that a Visitor or Authorised Customer has previously requested not be disclosed, we will contact such Visitor or Authorised Customer to allow such Visitor or Authorised Customer to prevent such disclosure.

Links:

contains links to other websites. Please note that when you click on one of these links, you are moving to another website. We encourage you to read the privacy statements of these linked sites as their privacy policies may differ from ours.

WEBSITE POLICIES

All policies below apply to the use of https://peteashton.co.uk and services provided by Pete Ashton trading as The Digital Ink. For queries about any policy, contact tech@peteashton.co.uk.

• PRIVACY POLICY
Explains how we collect, use, and protect your personal data.

• COOKIE POLICY
Details the cookies we use and how to manage your preferences.

TERMS & CONDITIONS
Sets out the rules for using our website and services.

• REFUND & RETURNS POLICY
Information about cancelling orders and claiming refunds.

• DISCLAIMER
Limits our liability and clarifies the purpose of information on our site.

• ONLINE SAFETY COMPLIANCE
Our commitment to keeping our site and services safe under UK law.

Back to Home PageContact us Page

At The Digital Ink / Pete Ashton, our website policies are a fundamental part of how we operate – they’re not just legal requirements, but a clear commitment to transparency and protecting everyone who visits our site or uses our services.

Rooted in UK law (including the GDPR, Data Protection Act, and Online Safety Act), these policies exist to set out exactly how we handle personal data, use cookies, deliver services, and resolve issues like refunds.

For our customers and viewers, this means you can trust that your information is kept secure, you have full control over how we use your data, and you know exactly where you stand if you need to cancel an order or have questions about our work.

Whether you’re browsing our services, ordering a package, or sharing details to build your author website or social presence, our policies ensure fairness, clarity, and protection for you every step of the way.

RECOMMENDED LINKS

• Information Commissioner’s Office (ICO) – UK Data Protection Guidance

• UK Government – Online Safety Act 2023 Information

• Consumer Rights Act 2015 – Official Guidance

• Facebook – Business Page Policies

• TikTok – Community Guidelines