the digital ink

Pete Ashton | The Digital Ink: Resilient Web Design & Storytelling

Architecting high-performance WordPress websites and authoring stories of survival. From business leadership to primary caregiving, I bridge the gap between technical precision and human connection

Web Design & Development 2026:

Built for Growth, Priced for Success

Your website shouldn’t be a cost—it should be your most profitable business asset.

Why You’re Here

In 2026, a website isn’t just about looking good—it’s about performing smart.

You’re here because you know your business needs a digital home that works as hard as you do.

You want to avoid overpaying for bloated features you don’t need, while ensuring you get every tool required to compete in an AI-driven market.

At The Digital Ink, we build websites that balance premium quality with practical affordability. This isn’t just web design—it’s business architecture tailored to your bottom line.

the digital ink ai for business

Our Services: Designed for Real Results

We’re flexible enough to work with your existing design or marketing team, but uncompromising on the fundamentals that drive growth:

Core Offerings

• Web Design & Build – Bespoke WordPress & Divi solutions that scale with your business

• Reliable Hosting – Fast, secure cloud hosting with 99.9% uptime (no hidden fees)

• Strategic Marketing – AI-enhanced campaigns that connect with your audience

• SEO & Analytics – Data-driven visibility that puts you in front of customers who need you

• Social Media Integration – Seamless links between your site and social platforms to build community

• E-Commerce Solutions – High-converting online shops that simplify sales

What You’ll Receive

• Custom Pages – Tailored to your business goals (from 3-page foundations to full-scale portals)

• Optimised Media – AI-compressed images and videos that load fast on any device

• Branded Design – Built around your unique identity, with future-proof code

• WordPress Expertise – Fully licensed, secure builds you actually own

• Performance Tracking – Clear analytics to measure exactly how your site drives revenue

Your Brand, Perfectly Realised

Consistency builds recognition. We work with your existing brand assets:

or help you define them—using modern, AI-friendly elements that stand out:

Brand Colour Palette ( example )
Hex CodeColourPurpose
#C5C5D1Soft Lavender GreyBackgrounds & subtle accents
#8585BDDusty IndigoSecondary headings & buttons
#2E2545Deep VioletPrimary text & brand anchors
#09E1C0Bright TealCall-to-action highlights
#7272FFVibrant PeriwinkleAccent details & interactive elements

#C5C5D1 Soft Lavender Grey
#8585BD DUSTY INDIGO
#2E2545 deep violet
#09E1C0 bright teal
#7272ff vibrant periwinkle

Typography That Works

We can use Poppins—a Google-friendly font family optimised for readability and AI crawler recognition:

Poppins Semibold 32pt

Primary headings (clear, authoritative)

Poppins Regular 24pt

Secondary headings (approachably professional)

 

Poppins Regular 16pt 

 Body text (easy to read on all devices)

 

Poppins Bold 14pt

 Buttons & key details (action-focused)

 

For fonts Google flags as less user-friendly, we use advanced technical workarounds to maintain your brand style while keeping your site optimised.

Affordable, Cost-Effective, and Built to Last

We know budget matters. Here’s how we deliver premium value without premium price tags:

1. No Lock-In Contracts – You own your site and all its content forever

2. Scalable Pricing – Start with what you need, add features as you grow

3. AI Efficiency – Smart tools reduce build time (and costs) without cutting quality

4. Transparent Costs – Clear quotes with no hidden fees for hosting, licenses, or updates

5. ROI Focused – Every feature is chosen to help you generate leads or sales

The Digital Ink, 3 page professional website
the digital ink

    Why The Digital Ink Is Your Right Choice

     

    • 25 Years of Evolution – From Dreamweaver in 1999 to AI-driven design in 2026, we’ve seen it all and know what works

    • The Digital Ink Standard – Every build meets our strict criteria for experience, expertise, authority, and trust

    • Business Leadership Background – We understand profit margins, scale, and what your business actually needs

    • Resilience at Our Core – Our approach is shaped by real-life experience in foster care and caregiving—we know how to build things that endure

    • AI-Ready Architecture – Your site will be optimised for the latest generative search tools and digital assistants

    Ready to Build Your Digital Future?

    I’m available for hire and freelance projects.

    Whether you’re a startup, author, or established business, let’s create a website that grows with you.

    Visit our Web Services Shop to explore our affordable packages